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Our Blog

Ian Adair - All In A Day

Columnist: Ian Adair Some magicians ask me “Ian, what do you do in your day now that you are no longer active in the famous and original Supreme Magic Company of which you have been associated with for more than thirty five years?” Granted, things are not so busy and there’s not the money coming into the home, with no salary each month. I still present shows, though. I get and average of four per week, but in the summ...
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Ian Adair - Audiences

Columnist: Ian Adair You either love them or hate them. If you hate them you should not be in the field of entertainment in any shape or form. Audiences can be good or can be bad. Many performers say that they never blame the audience for failure in entertaining them, that it is the entertainer at fault. However, as we all know, audiences have their bad nights too. An audience of children is a completely different mat...
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Creative Ideas From Ian Adair

Columnist: Ian Adair Book Test Obtaining the vital information, such as certain words appearing on the pages of a particular book, can be done in many ways. Special slates, code cards etc., have all been used in the past. Here’s an idea. Years ago I purchased a Jumbo sized card frame, then manufactured by The Supreme Magic Company of England. Other dealers have manufactured and sold such an item. I found that a co...
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Ian Adair - Boxesof Toy Magic

Columnist: Ian Adair Boxes of Toy Magic The first magic set I got as a boy was the, “Ernest Sewell Box of Conjuring Tricks.” One set came in round postal tubing resembling a magic wand. I had other magic sets, but what is puzzling me is why makers including Fisher and Peter Pan, and other major firms are still using the same old ideas within their sets as they did years ago? Can a child really use a paddle type e...
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Ian Adair - Charisma

Columnist: Ian Adair Charisma – you either have it or not! It is something which cannot be bought, yet it is something people are aware of and it turns a normal person into star quality material. Liberace had it. Des O’Conner has got it. Harold Taylor had it! In a letter to M. Al Fayed, owner of Harrods of London wrote: “Princess Diana was a world figure, kind and considerate to everyone she met. She had a certain cha...
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