The Shiels Effect - Tony "doc" Shiels - Brother Shadow Estate
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Collection: All Products, Antiques/Estate, Brother Shadow Estate, Instructional Books, Type Book
The Shiels Effect refers to a 1976 book by Shiels titled The Shiels Effect. It serves as a guide for magicians and performers on building a high-profile career as a "psychic superstar" or mysterious public figure.
Shiels drew from his own experiences, teaching how to leverage standard magic effects (like metal bending or levitation) with dramatic, media-savvy presentations to attract publicity and fame — similar to Uri Geller or (later) David Blaine.
The core idea: Create your own unique "hill" of notoriety through positioning, hooks, and spectacle, rather than copying others. Shiels applied this himself by staging "monster-raising" rituals, often involving claimed psychic powers and skyclad (nude) witches, to generate international headlines.
